The Future of Transit The Convergence of Major Trends Shaping the Future of Transit & 10 Imperatives for Every Transit Operator & State Transit Industry
This popular keynote presentation details the major trends that are converging to shape the future of transit in America-the major demographic and psychographic shifts, the growing importance of generational dynamics, the rise and impact of technological advances, and the greening of America. This presentation details 10 strategic imperatives for transit industry leaders across America to harness these transcendent trends in a manner to elevate the importance and impact of transit. These action steps will enable transit operators to become more relevant, valued and supported by their stakeholders and funders for years to come.
About John Martin
CEO & Co-Founder, Boomer Project
CEO & President, Southeastern Institute of Research (SIR)
John W. Martin is President & CEO of the Southeastern Institute of Research, Inc. (SIR) (www.SirResearch.com ) a 45-year-old marketing research firm headquartered in Richmond, VA. SIR has conducted over 13,000 studies for Fortune 1000 companies, governmental agencies and non-profit organizations. Through in-depth interviews, focus groups, ethnography and survey research, SIR helps organizations identify their unique selling propositions, formulate communication strategies, explore new product and services, and measure the overall effectiveness of marketing programs.
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