I'm pleased with the "unique individuals" visitors to the website in May. We are averaging 40+ per day including weekends.
Yesterday (5/25/10), Chrisophia Somerfeldt held a Way2Go Farther and Faster (or vise versa) meeting to plan a coordinated marketing strategy for mobility services in Tompkins County. Attending were Chrisophia (Way2Go), Larry Roberts (FLIC), Spring Buck (Cornell TMC), Marian Brown (IC), Jim Pabody (Ithacar), Fernando deAragon (ITCTC), Nancy Oltz (TCAT), Patty Poist (TCAT), Jennifer Dotsen (Ithaca Carshare) and myself.
There was a good exchange of ideas and report on projects.
It is clear to me we need collective access to marketing materials to aid agencies' marketing work.
Further, we briefly discussed using 211 (or 511) to be a one-stop call center for transportation information. The purpose is not to just refer people to agencies but to answer peoples' questions about services. This will be a subject of a future meeting.
We discussed community based social marketing in communities, to use people from the community to contact and convey information to their neighbors.
If you are interested in being notified of the next meeting, contact Chrisophia at Way2Go.
How do you market to rural residents? I would appreciate your ideas on this subject. We are marketing CityVan to increase awareness of the service.
We're sending postcards, placing ads, putting up posters in the towns, and talking with people. The postcard and business card are shown below. What else should we do?
Our Way2Go community education program will host an information depot at the Ithaca Festival June 4-6. To help out, contact Chrisophia at 272-2292 x 184 or firstname.lastname@example.org .
Tompkins County applied for $100,000 in FTA New Freedom funding to develop a coordinated travel training program under the Cornell Cooperative Extension's Way2Go program. The proposal was developed in April and May. Two travel training team meetings were held in May. Afterwards, DSS and Cornell Cooperative Extension staff developed the proposal as a mobility management project. The grant was sent into NYSDOT on May 20. For more information about the application or to see a video about travel training from London, UK go here.
We will schedule a travel training meeting at the Coordinated Plan meeting on June 22.
CityVan the van service between Newfield, Enfield and the City of Ithaca has a website with all information needed to use the service. $3 gets you there... Call 277-7777 to schedule a ride.
PART is one of three recipients of a $1.5 million FTA demonstration grant to deploy state-of-the-art mobility management in the United States. PART is a partnership of four transportation operators serving eight counties with an area of 2,500 square miles and a population of 190,000. The service area includes small urban and rural areas. Before the start-up of PART's Travel Management Coordination Center (TMCC) operations in March 2010, the combined ridership was 700,500 public transit and human service passengers per year.
The FTA grant festablished the Travel Management Coordination Center (TMCC) - a one stop call center for travel information, trip reservations and information and referral for human services. The TMCC is manned by a person from 4 am-10 pm Monday - Saturday and is available 24/7 via internet and telephone. Vehicle location (GPS) is a necessary element to being able to track vehicle location and keep customers informed of bus arrivals. Go to the PART website to learn more.
As Tompkins and other counties explore a regional transportation study, we should consider how other mostly rural regions, such as PART, envisioned a mobility management approach to their future.
Nearly one month after Tompkins County and ITCTC hosted the NTI Coordinated Mobility Class, I got around to posting resources to this website. Jim McLary taught the class. 51 people attended, so we used the entire Borg Warner Room in the County Library. I want to sponsor a NTI class annually in April. This was a really good one! Thank you to everyone who came and experienced Ithaca's typical sunny, warm April weather.
Dwight Mengel works in the Tompkins County Department of Social Services as its Chief Transportation Planner.